Nippon Steel’s FeLuceTM wins Good Design Award 2020

13 October 2020

Nippon Steel Corporation has been awarded the Good Design Award 2020 by the Japan Institute of Design Promotion (JDP) for their new product FeLuceTM, which has consequently become the company’s first steel sheet to win this prestigious award. 

FeLuce is a novel type of steel sheet created using a groundbreaking production method that adds designs to plating layers applied to achieve corrosion resistance. Instead of the conventional method that paints and films the surface of sheets, Nippon Steel adopted a simple production method that compliments the natural steel texture to preserve steel's natural beauty while achieving a high level of functionality. The company also made sure that the final product would be lean and eco-friendly. By solving a variety of dilemmas that were inevitable in product design, FeLuce has further broadened its potential in this field.

Nippon Steel expects that FeLuce will be used in a variety of fields, such as home appliances, industrial equipment, steel furniture and interior construction materials. This collection will be available in two classic colors—FeLuce Black gives a sophisticated and composed feeling while FeLuce Silver's rich reflectiveness fits well into the surrounding space (to be released in January, 2021).

Courtesy of Nippon Steel.